Effective Ui

As the disparity between the growing expectations and demands for better UX and the poor success rate of companies trying to meet that demand grows ever wider, it is increasingly important to for business professionals to gain competency in building better UX in software.

"Effective UI" was written for product managers who need a risk-reducing roadmap, for technologists and designers who need guidance and advocacy, and for business people who need to understand and manage UX-focused initiatives.